[Powderworks] Re: Golden Age / Capricornia play in the US
Tue, 19 Mar 2002 11:01:55 -0500
It says 53 stations have reported playing Capricornia, for a total of
522 total spins (I'm assuming Golden Age is being played.)
What is "Triple A" format and how is it different than "alternative"?
"Triple A" or AAA is Adult Album Alternative... It's sort of alternative
for 20- and 30-somethings, to REALLY overgeneralize. AAA target audiences
tend to be male and female 20- and 30-somethings, Alt target audiences tend
to be male teens. (I don't mean to generalize, but that's basically how the
radio demographics break down, what can I say.) Core AAA artists are folks
like Sarah McLachlan, Dave Matthews, David Gray, Suzanne Vega, etc.
Contrast this with regular Alternative-- folks like Blink 182, Weezer,
Default, Stroke 9, etc.
Golden Age is probably responsible for most of those spins, since it's the
track that Liquid 8 is pushing as the single. It won't be all of them
though-- at our station, for example, we're rotating "Tone Poem" instead,
but "Golden Age", "Too Much Sunshine", and "Say Your Prayers" are getting
occasional play as well.
Hope that helps--
91.9 Charlottesville, VA
88.1 Staunton/Waynesboro, VA
89.9 Sweetbriar/Amherst/Lynchburg, VA
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